The early bird…
...catches the worm. Because the creation of a world of multimedia experiences at the petrol station opens up doors to additional income for every operator, higher turnover and last but not least, a clear increase in customer loyalty. Scheidt & Bachmann show the way with their innovative multimedia solutions: It is easy to update existing dispensers (even those made by other manufacturers) and to use the Scheidt & Bachmann multimedia package. Participate in the many new possibilities of our multimedia offer: 
 

Download Productflyer "Promotion Suite"

• Gain additional income through advertisements for products, businesses / markets
• Active sales promotion of special offers in your shop and restaurant as well as promotion of
  petrol station services (e.g. car washing)
• Increase in customer loyalty through constantly updated information (e.g. traffic and news)
• Increased turnover as more customers fill up
• Increased length of stay
• Attract new fuel customers

The Multimedia Management System manages and distributes all screen content at your petrol station, whether it is advertising films, product information or current news and traffic updates. Simple and automatic. This means that you have more time to take care of your customers. Want to start your own petrol station focused sales promotion campaign? It couldn’t be easier: Using the ‘Today’s Specials’ menu option you can create an attractive advertising page, without having any special knowledge. With one click, your advertising message will appear on the screen and promote sales. Want to know which ‘programme’ is being shown on your screens? The information you need will be displayed at the touch of a button. This forms the basis for generating additional income through advertising.



Additional revenue at the pumps
With the Multimedia Dispensing System and the Multimedia Upgrade Modules from Scheidt & Bachmann you can use the filling up process to generate additional revenue and turnover – and experience has shown that your customers will be happy to take a little longer at the pump.

The Multimedia Dispensing System
The Scheidt & Bachmann Multimedia Dispensing System is based on the tried and tested fuel pumps of the 61st series. The general multimedia equipment for each pump consists of the following components:

• 15.1 TFT LCD colour screen
• Touch screen with safety glass
• Multimedia PC
• Sound amplifier and speakers

The integrated fuelling data is displayed on the colour screen and thus is guaranteed to keep the customer's attention. It is possible to combine multimedia with card payment components (CRID). The colour screen means that your customers can understand the entire filling process. At the same time, multimedia presents a fast advertising message to the hurried customer.




The Multimedia Upgrade Modules
You can also turn the lengthy and boring fuelling process into a quick and stimulating experience, even on existing pumps, because investment in upgrading is relatively small. The only requirement is that the geometric relationships must ‘fit’. Specialists from Scheidt & Bachmann will be happy to discuss the technical details of upgrading with you. You can be sure of one thing: Together we will find the best solution!

What is right at the pumps can’t be wrong inside. Choose advertising, sales promotion, customer loyalty and a progressive image and you can be well ahead of your competitors.

 
Surf station
From the roads to the information superhighway. Mobile people in particular need an Internet connection. Offer them this service and increase your customer loyalty with a surf station from Scheidt & Bachmann. Child’s play to operate, the terminals are able to deliver information hot off the press, to remind customers of what they need and to process requests, reservations and orders 365 days a year, with no holidays! 




Multimedia Plasma Screen 
Customers need entertainment, especially in the bistro area. Set new standards for customer loyalty with the large plasma screen. Offer your customers a wide range of entertainment, with news, advertising and current offers. Create a long stay period and increase shop and bistro turnover.




Multimedia OPTs
Car wash and surf? Maybe not quite yet. But why shouldn’t your customers have access to an entertaining programme of advertising and up-to-date information during the car wash? Whether for others or yourself, advertising for petrol station products and services can be presented by the multimedia OPT, even with sound.

The sooner you get on the multimedia bandwagon, the more you stand
to gain. These new offers are the way out of stagnation and into an active
image of the petrol station as a 'meeting point' for the mobile society.

• Set up your petrol station as a way of advertising and generate additional income from this service
• Encourage impulse buying among your customers through advertising at the pumps
• Let your till ring more often - through targeted sales promotion of shop items and restaurant offers.
• Generate sales during the fuelling process – by purchase confirmation through the touch screen display, so that your customer doesn’t have to enter the shop.
• The earlier you play the ‘multimedia’ trump card the more loyal your customers will be and the stronger your market position.

‘Return on Investment’ - opportunities
The opportunities for economic benefits are as numerous as the possibilities brought by a multimedia
offer:

• Marketing of advertising space
• Greater sales of articles on special offer
• Increased sales of promoted articles
• Increased sales
  • Car washing
  • Services
• Direct / indirect e-commerce (on-line customer loyalty)
• Additional profit through more customers
• Additional profit through generation of new customers
• Reasonably priced replacement for other advertising measures
• More fuel sold through distracting customers